LEEDS WELCOMES VALERIE


A large crowd gathered in Albion Street Leeds for the opening of the latest Patisserie Valerie outlet to be seen in UK High Streets. Another Patisserie opens in the White Rose Centre at the end of this month in premises previously used by Druckers.

The Deputy Lord Mayor of Leeds Councillor Patrick Davey carried out the official opening accompanied by the Patisserie Valerie can can girls.

Patisserie Valerie until recently, was a familiar site in London but relatively unknown outside the Capital.

Founded in 1926 by a Belgian - Madame Valerie, it has over the years welcomed many celebrities though its doors where they and others can indulge themselves, whilst watching the world go by.

Patisserie Valerie’s Chief Executive Officer Paul May said,
“We have begun a programme of opening new outlets roughly every two weeks. The volume of customers at each location is greatly exceeding our expectations, which is fantastic.

Leeds is a first as for us as we are opening two outlets in the same area and it is the largest metropolitan area. The first opening is a brand new Patisserie in Albion Street. The other involves the conversion of the previous Druckers café in The White Rose Shopping Centre.

Some might find this expansion surprising – after all we keep being told that high streets are in decline and struggling to find enough customers.

In times of recession, people need an affordable treat to cheer themselves up – and when things are going well, they want to celebrate.

We provide a dazzling array of pure indulgence in the form of our delicious cake range, but we do not neglect the basics of breakfasts, lunches etc matched with quick and excellent service. Many business breakfast clubs use our facilities early in the mornings for example.

We provide businesses with a delivered catering service and at the other extreme, decorated wedding cakes.

All of this puts us in a different market place from any other operator.

We believe that we are helping to reinvigorate local high streets and entice shoppers back.”

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