Patisserie Valerie launches partnership with J Sainsbury - Patisserie Valerie

Patisserie Valerie launches partnership with J Sainsbury

Sainsbury's and Patisserie Valerie Announce Exciting New Partnership: Iconic Cakes & Gateaux Now Available at 250 Stores

Patisserie Valerie and Sainsbury's, one of the UK's leading supermarket chains, is thrilled to announce a renewed partnership. Under this exciting collaboration, Patisserie Valerie's lovingly handmade cakes will initially be available at 250 Sainsbury's bakery counters across the country with plans to scale to 400 in the future.

The handpicked selection features Patisserie Valerie's 14 best-selling creations, including indulgent delights like the Salted Caramel & Chocolate Bombe, Strawberry Gateau, and the irresistible Baked Cheesecake Slice. For special occasions, customers can choose from an exquisite range of celebration cakes, including the show-stopping Triple Chocolate Delight.

The pricing of these delightful treats ranges from just £3.95 to £32.95, ensuring that there is something sweet for every budget. The phased rollout of these delectable offerings has already commenced this week, with more stores joining in soon.

This collaboration marks a reunion between Sainsbury’s and Patisserie Valerie, as they had previously partnered in 2017 when Patisserie Valerie's products were trialled at 12 stores' bakery counters. In 2019, this partnership expanded to include 70 stores. Unfortunately, this partnership was interrupted when Patisserie Valerie's parent company, Patisserie Holdings, faced financial challenges and entered administration.

James Fleming, CEO of Patisserie Valerie, expressed his enthusiasm about the renewed partnership: "Both Patisserie Valerie and Sainsbury's are brands that are much loved and trusted by UK consumers. By offering our exclusive range in Sainsbury's stores and online, we aim to build on that trust with our high-quality handmade cakes and patisserie."

Fleming emphasized that ensuring the offerings are consistent with the menu served in their cafes was a top priority. "We have worked together closely with Sainsbury's to ensure that our products are presented without any compromise to their visual excitement and eating enjoyment. We can't wait to hear how the team at Sainsbury’s and the customers react once our handmade cakes are in store," he added.

Ollie Smart, in-store cake buyer at Sainsbury’s, expressed the supermarket's excitement: "We're always looking for ways to offer our customers new and innovative products. We are really pleased to be offering Patisserie Valerie’s premium handmade cakes in store. The exclusive range of delicious patisserie and celebration cakes are a great solution for special occasions and gifting, or indeed simply to enjoy at home."

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