Cake Club Data Policy

In signing up to cake club you are giving permission for Patisserie Valerie. To store your personal data and send you regular updates and information about the brands within the Group. You are also verifying that you are over 16 years of age

You will be asked to double opt-in to Cake Club via an email once you sign up, until you consent via this email you will not be signed up to cake club and no personal data will be held by the Group. This data will be held in a secure format by our third-party email supplier in order to process your sign up request.

All the personal information we request is used by the company’s marketing department to send you the most relevant deals and offers.

  • We specifically request your postcode to locate your nearest store which again will help us to target promotions accordingly.
  • Your date of birth is optional but if you choose to disclose this information it means we can send you a free cupcake every year on your birthday as a little treat!

All personal cake club data is securely stored with our third-party email supplier, as well as on the Group’s secure internal network.

If you wish to update your personal information at any time this can be done by emailing your request to please be aware we may ask for proof of identity before carrying out the updates.

At any point you can unsubscribe from cake club via the link at the bottom of the email content , this will delete all your personal information except your email address which will be added to a secure unsubscribe list meaning we can no longer contact you. If you wish for your personal data to be permanently forgotten, then this request can be made via

Your personal data will not be shared with any other departments within the Group, or with any other external third-parties other than those listed above for the purposes stated.

Your data will be held as part of Cake Club until you request for us to cease from sending you marketing material.

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