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Patisserie Valerie Opens New Store in Basingstoke

Famed bakery and continental cake shop Patisserie Valerie opened its doors in Basingstoke on Tuesday 21st November 2017.

Popular brand Patisserie Valerie, which currently operates over 150 stores throughout the UK and in the Republic of Ireland, has opened its first store in Basingstoke. Patisserie Valerie’s new store is located in Kensington House within Festival Place Shopping Centre, in the heart of Basingstoke’s city centre. The new store has created approximately 20 new jobs, and is the next step in the brand’s expansion plan to open 20 new stores each year.

The new store serves a full menu of mouth-watering hot food, including continental breakfast to grilled lunchtime snacks; the perfect treat for any time of day. The Basingstoke store also offers Patisserie Valerie’s exquisite selection of lovingly handmade gateau slices and patisserie, which customers can indulge in whilst they enjoy handcrafted coffee made by trained baristas, and a range of loose leaf teas.

Customers can also treat themselves to the brand’s classic Afternoon Tea, which includes; a selection of decadent finger sandwiches with a range of delicious fillings, mini cakes and mini patisserie bites. Alongside these scrumptious treats, Patisserie Valerie’s Afternoon Tea also includes mini quiches, and scones, served with jam and clotted cream; the perfect afternoon indulgence.

The new Basingstoke café will also be a site to order and collect celebration cakes perfect for any occasion, and also wedding cakes. Customers can select one of Patisserie Valerie’s signature gateaux or even choose to design their own using the company’s innovative Create-A-Cake tool. Patisserie Valerie also offers a bespoke cake service for birthday, wedding and other special occasion cakes which can be discussed with a member of staff in store.

Customers can also sign up to Patisserie Valerie’s Cake Club to receive 10% off their next visit. T&Cs Apply. www.pvcakeclub.co.uk

Paul May, CEO of Patisserie Holdings PLC, commented on the opening: ‘We’re very excited to open our first store in Basingstoke, and to continue to further expand our brand within the South East of England. Being located within Basingstoke’s bustling Festival Place Shopping Centre, our new store presents a brilliant opportunity to reach both loyal Patisserie Valerie fans and new customers!’

About Patisserie Valerie

The first Patisserie Valerie was opened in 1926 in London’s Soho by Belgian born Madame Valerie. With her sheer skills and determination she achieved her goal of introducing continental patisserie to her customers, a goal which the brand has continued by cultivating her traditional skills and techniques in the creation of their indulgent gateaux and patisserie.


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