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Patisserie Valerie Opens First Store in Chesterfield

Popular bakery and continental cake shop Patisserie Valerie opened the doors of their first store in Chesterfield on Tuesday 12th December 2017.

Famed brand Patisserie Valerie currently operates over 150 stores throughout the UK and the Republic of Ireland, and this new store sees the further expansion of the brand into the East Midlands area. The Chesterfield store also sees the continuance of the brand’s goal to open 20 new stores a year, and has created approximately 20 new jobs.

The new store is located on High Street in Chesterfield’s city centre, so shall be the perfect place for customers to relax and indulge amidst their shopping trips. This new addition to the Patisserie Valerie family serves their luxurious range of patisserie and gateau slices; so whether customers are looking to enjoy a breakfast pastry or sweet chocolate sponge, Patisserie Valerie is the perfect place. Alongside these indulgent treats, the new store also offers a full menu of hot food options from cooked breakfasts to evening meals.

Customers will also be able to enjoy the brand’s classic Afternoon Tea which includes a selection of finger sandwiches, mini cakes and scones; the ideal afternoon indulgence.

The new store shall also be a site to order and collect celebration cakes and wedding cakes perfect for any special occasion. Customers can select one of Patisserie Valerie’s signature gateaux or design their own using the brand’s innovative Create-A-Cake tool.

Customers can enjoy 10% off their next visit and also learn of Patisserie Valerie’s promotions and offers by signing up to their Cake Club at: www.pvcakeclub.co.uk T&Cs apply.

Paul May, CEO of Patisserie Holdings PLC, commented on the opening: ‘We’re very pleased to announce the opening of our new store in Chesterfield, and to continue to further expand our brand within the East Midlands area. We hope the people of Chesterfield enjoy the delicious gateaux and patisserie we have to offer!’

About Patisserie Valerie
Belgian-born Madame Valerie opened the first Patisserie Valerie in London’s Soho in 1926. With her sheer skills and determination she achieved her goal of introducing continental patisserie to her customers, a goal which the brand has continued by cultivating her traditional skills and techniques in the creation of their indulgent gateaux and patisserie.

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