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Telford Patisserie Valerie Now Open

Popular continental café and cake shop, Patisserie Valerie opened a new store in the town of Telford on 13th April 2017.

The renowned brand which operates over 115 cafes nationally has moved into Debenhams within the Telford Shopping Centre, and will be open 7 days a week. The store will be open to customers from 9am – 6pm Monday to Saturday and from 10.30am – 4.30pm on Sundays.

Our new store will offer Patisserie Valerie’s famous range of lovingly handmade cakes and Patisserie, including a traditional Afternoon Tea, which includes a selection of finger sandwiches, scones with clotted cream and jam and a range of mini patisserie bites. Whilst customers indulge in these delicious treats they will also be able to enjoy handcrafted coffee created by trained baristas, and a selection of the finest loose leaf teas.

The new store will also be a place to order and collect celebration cakes perfect for birthdays, anniversary and parties as well as wedding cakes. Customers can choose from Valerie’s signature range of gateaux and wedding cakes or use the company’s interactive create-a-cake tool. Patisserie Valerie also offers a bespoke cake service for birthday, wedding and other special occasion cakes which can be discussed with a member of staff in store.

Customers can also sign up to the Patisserie Valerie Cake Club to receive exclusive offers and hear all of the latest news at: www.pvcakeclub.co.uk

Paul May, CEO of Patisserie Holdings PLC, the group that owns Patisserie Valerie, commented on the new opening: ‘We’re so excited to be opening our new store in Telford, as a part of our continuing partnership with Debenhams. We hope the town enjoys visiting our store and indulging in our delicious handmade cakes!’

A little bit about us

Patisserie Valerie was first opened in Frith Street in London's Soho in 1926 by Belgian born Madame Valerie. She came to London on a mission to introduce fine continental patisserie to the English, Patisserie Valerie is now has cafes across the UK and is known as a haven for self-indulgence.

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