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Patisserie Valerie Opens New Store in Edinburgh!

High-end bakery and continental cake shop Patisserie Valerie opens its fifth store in Edinburgh on Friday 14th July 2017.


The renowned national chain which currently operates over 140 cafes throughout the UK has moved into Debenhams in Edinburgh. The new store which is located on Princes Street in the heart of Edinburgh city centre, sees the continuance of the brand’s partnership with Debenhams, and has created approximately 20 jobs.


The new store will serve a selection of hot food as well as Patisserie Valerie’s famous range of exquisitely handcrafted cakes and patisserie, which will be the perfect accompaniment to customers’ shopping trips. Whilst guests sit down to indulge in these delicious treats, they will be able to enjoy handcrafted coffee made by trained baristas, and also a range of loose leaf teas.


Customers can also indulge in the brand’s renowned Afternoon Tea, which includes a selection of finger sandwiches, mini cakes, mini patisserie bites and scones served with jam and clotted cream.
The new store will also be a site to order and collect celebration cakes perfect for any occasion, and also wedding cakes. Customers can select one of Patisserie Valerie’s indulgent gateaux or even opt to design their own using the company’s innovative Create-A-Cake tool. Patisserie Valerie also offers a bespoke cake service for birthday, wedding and other special occasion cakes which can be discussed with a member of staff in store.


Customers can sign up to the Patisserie Valerie’s Cake Club to receive exclusive offers and promotions, and hear all of the latest news at: www.pvcakeclub.co.uk 


Paul May CEO of Patisserie Holdings PLC, the group that owns Patisserie Valerie, commented on the opening: ‘Our first four stores in Edinburgh have been very popular and well received amongst our customers, which is why we are so pleased to be opening a another store in this location. As a listed company we are embarking on a large expansion strategy which will see us opening 20 new stores a year across the UK so this is our next step towards this goal.’


About Patisserie Valerie

The first Patisserie Valerie café was opened in 1926 by Belgian born founder Madame Valerie. The renowned chain has since cultivated the skills and techniques introduced by Madame Valerie in the creation of their indulgent gateaux and patisserie.

 



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