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Patisserie Valerie

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Our Latest News

Patisserie Valerie Sutton Coldfield Relocates

High-end brand Patisserie Valerie has relocated to a new premises within Gracechurch Shopping Centre in Sutton Coldfield. Patisserie Valerie moved into their new premises within Gracechurch Shopping Centre on Thursday 22nd March 2018, meaning that their previous store located on The Parade has closed.

Patisserie Valerie’s new store can be found at:
U114 Gracechurch Shopping Centre
Sutton Coldfield
B72 1PA

The popular brand currently operates over 155 stores across the UK and the Republic of Ireland, and the new store sees the continuance of their expansion plan to open 20 new stores annually. The brand are always looking for new sites to open stores to reach out to their customers, so are excited for the opportunity presented by this relocation.

Patisserie Valerie’s newest café encapsulates the brand’s fresh and modern look, whilst maintaining their ethos of being a sheer haven of self-indulgence; the ideal place to indulge!

The Sutton Coldfield store offers a menu of hot food options including a selection of mouth-watering grilled snacks for a light lunch, and hearty evening meals. The store also serves Patisserie Valerie’s signature range of gateau slices and patisserie; the perfect accompaniment to their delicious handcrafted coffee made by trained baristas, and range of loose leaf teas.

The new store also serves the brand’s take on the classic Afternoon Tea, including: a selection of decadent finger sandwiches, miniature cakes and patisserie bites, as well as scones served with jam and clotted cream.

The Sutton Coldfield café is also be a site to order and collect celebration cakes perfect for any occasion, and also wedding cakes. Customers can choose one of Patisserie Valerie’s indulgent gateaux or even opt to design their own using the company’s innovative Create-A-Cake tool. Patisserie Valerie also offers a bespoke cake service for birthday, wedding and other special occasion cakes which can be discussed with a member of staff in store.

Customers can enjoy 10% off their next visit and be kept up to date with the latest news and offers by signing up to Patisserie Valerie’s Cake Club: www.pvcakeclub.co.uk T&Cs apply.

Paul May CEO of Patisserie Holdings PLC, the group that owns Patisserie Valerie commented on the relocation: ‘We’re pleased to announce the opening of our new Sutton Coldfield store within Gracechurch Shopping Centre which will serve a delicious menu hot food as well as our signature range of handcrafted cakes. We hope the people of Sutton Coldfield enjoy the delicious treats our new café has to offer!’

About Patisserie Valerie: Belgian born Madame Valerie opened the first Patisserie Valerie in London’s Soho in 1926. Patisserie Valerie now has stores in the UK and the Republic of Ireland, and offers everything from early morning breakfasts to scrumptious gateau slices.

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