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Patisserie Valerie Opens First Store in Wigan

Popular brand Patisserie Valerie opened its first continental café in Wigan on Tuesday 17th October 2017.
The high-end chain who currently operates over 145 stores and are renowned for their indulgent gateau slices and patisserie, have moved into Debenhams in Wigan. The new café is located in the Grand Arcade shopping mall in Wigan’s town centre. Patisserie Valerie’s newest café sees the continuance of the brand’s partnership with famed brand Debenhams, and has created approximately 20 new jobs.

The new Wigan store offers a selection of grilled snacks for customers to enjoy as they take a break from their busy shopping trips. This café also serves Patisserie Valerie’s range of scrumptious gateaux and patisserie, which customers can indulge in whilst they enjoy handcrafted coffee made by trained baristas and also a range of loose leaf teas.

Customers can also enjoy the brand’s take on traditional Afternoon Tea. This includes a selection of decadent finger sandwiches, mini cakes, patisserie bites as well as plain and fruit scones, served with jam and clotted cream.

The Wigan store is also a site to order and collect celebration cakes perfect for any occasion, and also wedding cakes. Customers can select one of Patisserie Valerie’s signature gateaux or even opt to design their own using the company’s innovative Create-A-Cake tool. Patisserie Valerie also offers a bespoke cake service for birthday, wedding and other special occasion cakes which can be discussed with a member of staff in store.

Customers can also sign up to Patisserie Valerie’s Cake Club to receive 10% off their next visit. T&Cs Apply. https://www.pvcakeclub.co.uk/

Paul May, CEO of Patisserie Holdings PLC commented on the opening: ‘We’re very excited to be opening a store in Wigan as this is a new location for us. This newest addition to the Patisserie Valerie family is the next step towards achieving our goal of opening 20 new cafes a year!’

About Patisserie Valerie
Madame Valerie opened the doors of the first Patisserie Valerie in Frith Street in London’s Soho in 1926. With her skills and determination she successfully achieved her goal of introducing continental patisserie to the English. Patisserie Valerie have continued Madame Valerie’s legacy in their cultivation of her traditional techniques across their bakeries and stores.



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