Cake Club Terms and Conditions

Cake Club is the Patisserie Valerie members club and it comprises a range of preferential benefits and offers to its members.
In signing up to Cake Club you are giving permission for Patisserie Valerie to store your personal data and send you regular updates and information about the brands within the Group if you have given consent for us to do so. You are also verifying that you are over 16 years of age.

How Cake Club works

To obtain news flashes, updates, promotions and any other marketing emails from Patisserie Valerie, you must sign up to Cake Club. When signing up you will need to provide mandatory details including: you first name, email address and postcode. These details are needed to create a profile for yourself meaning we can send marketing emails to you.

Your last name, birthday and your favourite Patisserie Valerie gateaux is optional details to provide to us. You can share these details with us meaning we can make your experience with Cake Club more personal by sending you relevant offers and update emails.

Once completing the online sign up form you will be asked to double opt- in to Cake Club via an email. Until you consent via this email you will not be signed up to Cake Club and no personal data will be held by the Group. Although we will not store any of this information, the data will be held in a secure format by our third-party email supplier to process your sign-up request. If you choose not to consent your data will be permanently erased after 30 days.
Cake Club is used to contact you with news, updates, promotions, deals, surveys, customer research and any other marketing objectives. Typically, we will contact you 2 – 3 times a week, however depending on the type of marketing email we may choose to contact you more times, by signing up to Cake Club you agree to this.

At sign up you can choose to also receive marketing information from the other brands in the Group where relevant, this includes Druckers, Philpotts, Baker & Spice, Flour Power City and Patisserie Valerie. If this is of interest there is a tick box at the point of sign up, please click this box and relevant emails will be sent to you.

Rewards and benefits from Cake Club

As a member you will benefit from offers and promotions personalised for you. Once you have successfully signed up to our Cake Club you will receive a welcome 10% off voucher valid for use in store. If you choose to enter your birthday details, you will be sent a complimentary cupcake voucher on your birthday as a treat from us. If you choose to enter your location details, you will also receive location-based deals and promotions which will be valid for use in store. You will also be the first to hear about any news from Patisserie Valerie (and other brands within the Group if requested) and exclusive offers.

Your information

All the personal information we request when signing up to Cake Club is used by the company’s marketing department to send you the most relevant deals and offers. We specifically request your postcode to locate your nearest store which again will help us to target promotions accordingly. All personal Cake Club data is securely stored with our third-party email supplier, as well as on the Group’s secure internal network. Your personal data will not be shared with any other departments within the Group or with any other external parties other than those listed above for the purposes stated. Your data will be held as part of Cake Club until you request for us to cease from sending you marketing material – for more information please see termination section of this policy.


At any point you can unsubscribe from Cake Club via the link at the bottom of emails. This will delete all your personal information except your email which will be added to a secure unsubscribe list meaning we can no longer contact you. If you wish for your personal data to be permanently forgotten, then this request can be made by formally emailing, and this email will be taken as consent to remove these details.
You can at any point re-subscribe to Cake Club by visiting

Making changes to Cake Club

You can at any point update your details or add your birthday to the details that we currently store on our Cake Club system by visiting Once the form has been completed and submitted your details will be changed and the original details you had entered will be deleted and removed from our system.

Contacting us

If you have any questions about Cake Club then please contact us online at or you can simply email us on

Join Our Cake Club

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