Join the Cake Club to earn points for treats on us
Enjoy a free hot drink
Treat yourself to one of our handmade cake slices - it's on the house!
A £5 voucher to use in-store or online
A £20 voucher to use in-store or online
Indulge in a free Afternoon Tea for Two experience
Present your Cake Club loyalty pass in-store to collect points when you make a purchase.
If you're shopping with us online, make sure you're logged in to your account when buying so your points are automatically added to your membership.
For every £1 spent instore or online, you'll get 1 point.
Keep track of your points through your Cake Club account page.
You'll be notified of your rewards through your account which you can redeem in-store.
Q: Can I use my Cake Club loyalty card on Android?
A: Yes, if you already have a Wallet Pass you can add your Cake Club pass here. Alternatively, you can download your pass to your Anroid device using the YourWallet app. We don't currently support adding your pass to Google Pay.
Q: How many points do I earn per purchase?
A: For every £1 spent, you'll earn 1 point.
Q: Do my points expire?
A: Yes, points are valid for 12 months only.
Q: What happens to my points when I make a change to my purchase?
A: The points awarded on the transaction will be adjusted accordingly. Points can only be applied retrospectively where sufficient evidence of a purchase is provided up to a maximum of 7 days after the purchase was made and at Patisserie Valerie’s sole discretion. See terms for full detail.
Q: Can I earn points through other retail partners like Sainsbury's?
A: We don't currently offer points through our retail partners.
Q: Do my points have cash value?
A: No, points do not have cash value. Points can be redeemed through rewards outlined in the "Your rewards" section.
Q: Is there anyone I can speak to about Cake Club loyalty club?
A: Yes, please contact our friendly team via email@example.com or give us a call on 0121 325 6009 (available from Monday – Saturday, 9am till 5pm) for any questions you have.
See here for full terms & conditions.