About Us

Patisserie Valerie, a national favourite was first opened in Frith Street in London's Soho in 1926 by Belgian born Madame Valerie. Born in Belgium in 1900, she came to London on a mission to introduce fine Continental Patisserie to the English. She succeeded! It was an instant success, with Madame Valerie becoming synonymous with the brand and her customers.

During the Second World War the Frith Street premises were bombed by the Luftwaffe. Determined to continue her established and thriving business Madame Valerie subsequently set up shop around the corner in Old Compton Street. Her brand expanded, with stores now adorning high streets across the UK.

Her well decorated stores struck a chord with customers and the unique café-atmosphere we see today includes the decor taken from the 1950's , epitomised by the now famous Toulouse-Lautrec style cartoons by Terron. With ambient music and beautiful chandeliers, our stores are the perfect relaxing retreat to enjoy the finest Patisserie with loved ones.

We've worked hard to achieve an international reputation and this has been built on the quality of our loving handmade products. Using only the freshest ingredients and traditional baking methods we have been able to produce a range that we are truly proud to serve to our loyal customers. In our havens of self-indulgence, you will discover only the best quality cakes and patisserie, continental breakfasts, lunches, the finest teas and coffees and an atmosphere that is unique to each location.

Whilst embracing the old, we also welcome the new. In our stores you will now find a range of gluten free options, popular brunch items such as mashed avocado served with poached eggs, seasonal on trend favourites and our luxurious and ever popular Afternoon Tea. You can find your local store here!

Our offering doesn’t stop at the café doors, our popular and bespoke special occasion cake and celebration cake service offers outstanding quality and value. With the ability to custom make your own cake the possibilities are endless. Whether you’re looking for a birthday cake for a loved one, a centrepiece for a special occasion, or just a cake to indulge in, we’ll be sure to have you covered. You can order online here and have your cake delivered to your closest store within 24-48 hours.

Alongside the celebration cakes, we’ve been busy creating sumptuous wedding cakes for years. We have a delicious collection of designs including the impressive and statuesque Croque en bouche. If it’s something with that extra loving touch you’re looking for, then be sure to take a look at the range.

This is our history, and you are our future. We look forward to seeing you!

Join Our Cake Club

Our website uses cookies (mmm... cookies).

We use cookies to give you the best user experience.
By continuing to use our site your are agreeing to our Cookie Policy. You can manage your settings at any time

Accept and Close