Rewards points now available for Cake Club members - Patisserie Valerie

Rewards points now available for Cake Club members

Patisserie Valerie is delighted to announce exciting enhancements to its much loved Cake Club membership scheme, offering an even sweeter experience for loyal customers. Effective immediately, its 350,000 members can now earn valuable points on every purchase, whether made online or in-store.

Earning Points, Enjoying Treats

With the new and improved Cake Club, customers can accumulate points effortlessly. These points are far from ordinary; they unlock a world of personalized rewards. Members can conveniently redeem their points for a variety of goodies available on the Company's website,, which can be used for in-store or online purchases.

Delightful Rewards Await

The initial range of rewards promises to delight the senses. Members can exchange their points for £10 vouchers, treating themselves or a loved one to a memorable experience at Patisserie Valerie. But it doesn't stop there. The rewards also include complimentary hot drinks and a selection of other surprises, ensuring that every visit is an occasion to look forward to.

Birthday Cheers from Patisserie Valerie

As a token of our appreciation, Cake Club members can now enjoy an extra slice of celebration on their special day. By signing up, customers receive a delightful free gift from Patisserie Valerie to make their birthday even more memorable.

Backdating Points: A Sweet Surprise

For those who have been savouring Patisserie Valerie's treats since March 31, 2023, there's an extra surprise waiting. The Company is backdating points on purchases made since that date, meaning members may have points already waiting in their accounts. It's as simple as logging in and checking your account balance at

How to Join the Cake Club

To become a part of this exclusive club and start accumulating points, visit

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